online portfolio of
jenifer daniels
crafting messages to help you raise friends.
resume
jenifer daniels, ma
Charlotte, NC | 704.360.0145 | jenifer@thefriendraiser.com | 
THE FRIENDRAISER
Communications professional adept the art of creating communication strategies designed to help organizations obtain new friends, educate them about your mission, mobilize them to act as advocates, and acknowledge their efforts for doing so.
SKILLS SUMMARY
Community Relations | Marketing | Public Relations | Political Communications | Advocacy | Nonprofit Management | Cause Marketing | Social Media Campaigns | Classroom Instruction | Organizational Training | Diversity Training
EDUCATION
Graduate Certificate in Professional Communication | candidate fall 2011 | East Carolina University | Greenville, NC
Certificate in Nonprofit Management | 2009 | Duke University, Continuing Studies | Durham, NC
MA, Communication Public Relations/Organizational Communication | 2003 | Wayne State University | Detroit, MI
BS, Sports/Entertainment/Event Management | 2000 | Johnson & Wales University | Providence, RI
Professional Experience
Communications & Marketing Specialist, Charlotte, NC 12/09 -PRESENT
Charlotte Mecklenburg Library
Serves as project manager for specific communications and marketing projects. Creates scope and timetable, monitors progress, responds to challenges and opportunities, and ensures completion of project. Works with other members of department to create strategies for customer-focused and intuitive virtual communications, including: web tools, mobile applications, social media, e-newsletters, etc. Researches, writes, edits and coordinates internal and external communications. Monitors the online brand of the Library system. Provides timely response to requests for information from internal/external customers. Provides communications support to other focus areas in the organization.
Communications Director 2/05 -PRESENT
Developed and managed the media, pr, branding and online campaign strategy and assist in preparation of position papers and statements. Set timetable for design, production and placement of all paid advertising and collateral materials. Design/prepare campaign literature materials including web copy, e-newsletters and social media updates. Prepare press releases, assemble and design press kits. Prepare outline of remarks or speech for candidate. Provide advance texts of speeches to media. Issue position papers to media. Conduct media advance work for public appearances of candidate and act as liaison between media and candidate and maintain cordial relationship with media personnel. Maintain file of all news articles appearing about candidate.
Malcolm Graham for NC State Senate, Charlotte, NC 12/09 – 5/10
Kelly Alexander for NC House, Charlotte, NC 11/09 – 5/10
David Howard for Charlotte City Council, Charlotte, NC 5/09 – 11/09 & Present
Joan Gist for Detroit City Council, Detroit, MI 2/05 – 11/05 & 5/09 – 8/09
Adjunct Faculty, Charlotte, NC 5/08 – PRESENT
Limestone College, Extended Campus 1/10 – Present
Courses taught
ENG105 Public Speaking
Central Piedmont Community College, Arts and Communication Division 5/08 – Present
Courses taught
COM110 Introduction to Communication
COM120 Interpersonal Communication
COM 231Public Speaking
Conducts college-level courses in the field of communication in the areas of public speaking, interpersonal and intercultural communication. Develops syllabi and course materials, preparing and delivering lectures, leading and moderating classroom discussions, and administering and grading examinations. Evaluates student mastery of skills and competencies required by course outcomes. Participate in program/curriculum/assessment development. Administered classes on Blackboard 6.2.
Assistant Director of Community Relations, Detroit, MI 10/06 -5/08
Wayne State University, the Office of the Vice President of Government and Community Affairs
Managed the university’s brand in the metro Detroit community. Developed and maintained ongoing strategic partnerships with community organizations and business leaders. Developed communications, marketing and public relations materials such as program proposals, media alerts, public/community relations campaigns and more. Managed the community relations office’s Internet presence through a content management portal. Oversaw the redevelopment of the division’s website. Developed creative print collateral and contribute editorial content for office’s website. Maintained detailed administration, brand marketing and logistics of signature events; of ensuring appropriate staffing and resources; generating sponsorships and related revenues.
Public Relations & Marketing Freelancer, Detroit, MI 1/02-5/08
Developed communications, marketing and public relations materials such as press releases, media alerts, public relations campaigns and more. Developed creative print collateral and web copy. Developed and nurtured online relationships integrating social media channels into communication plans. Featured as a spokesperson for various community organizations on the following Detroit television stations: WJBK, WDIV, WXYZ, WHPR, ESPN2; Detroit radio news stations WJR and WCHB and YouTube Live, youtube.com’s 1st Annual Live broadcast.
Diversity Trainer, Detroit, MI 1/03-5/06
Anti-Defamation League, Detroit regional office
Delivered the “A WORLD OF DIFFERENCE INSTITUTE®” anti-bias and diversity training modules to over 15 classrooms and community organizations. Assisted K-12 teachers and administrators in continuing multi-cultural instructional content for improving overall student achievement; provided instructional strategies and various tools to aid the instructional process.
PRESENTATIONS
Slogans, Taglines, Branding: Oh My!, Netroots Nation 2010, Las Vegas, NV
TECHNOLOGY
Microsoft Access, Project and Publisher; Vocus PR; WordPress; Adobe PhotoShop; Adobe Acrobat Professional; Adobe InDesign; Raiser’s Edge; STARS, Partner and BANNER databases; various social media tools – Flickr, Facebook, Twitter, Digg, Ustream, etc.
BOARDS AND COMMITTEES
Historic Charlotte, Inc., Board of Directors, Executive Committee – Advocacy Chair | July 2009 – Oct 2010
Neighborhood Matching Grants Committee, City of Charlotte, NC | Dec 2009 – April 2012
Information Services & Technology Advisory Committee, Mecklenburg County, NC | Feb 2009 – June 2010
PROFESSIONAL AFFILIATIONS
American Business Women’s Association | Nonprofit Tech Enterprise Network
HONORS
Arts and Science Council of Charlotte Mecklenburg Cultural Leadership Training Program Class IV Graduate
TRiO Student Support Services Instructor Appreciation Award 2010 | Student Nominated | Central Piedmont Community College