online portfolio of
jenifer daniels
jenifer daniels, ma
Charlotte, NC 28273 * 704.360.0145 * jenifer@thefriendraiser.com
COMMUNICATIONS PRACTITIONER
10+ years of experience in communications through community and public relations, branding strategies, social media & technology and event management.
An empowered worker who has built from the ground up and juggled multiple projects at once. Natural ability to find new answers to old problems utilizing resource allocation, collaboration and benchmarking. Continuing education record displays a commitment to the expansion of knowledge base. Seamlessly interacts with high level executives, board members and community leaders.
PROFESSIONAL EXPERIENCE
CHARLOTTE MECKLENBURG LIBRARY, Charlotte, NC 12/2009 -PRESENT
Communications & Marketing Specialist
Serves as project manager for specific communications and marketing projects. Creates scope and timetable, monitors progress, responds to challenges and opportunities, and ensures completion of project. Works with other members of department (other Communications and Marketing Specialists, Virtual Communications Designers, and Virtual Content Developers) to create strategies for customer-focused and intuitive virtual communications, including: web tools, mobile applications, social media, e-newsletters, etc. Researches, writes, edits and coordinates internal and external communications. Provides timely response to requests for information from internal/external customers. Provides communications support to other focus areas in the organization. Follows departmental standards and procedures. Handles sensitive information appropriately, and maintains confidentiality.
ADJUNCT FACULTY – COMMUNICATIONS, Charlotte, NC 5/2008 -PRESENT
Limestone College, Extended Campus, 1/2010 – Present
Central Piedmont Community College, Arts and Communication Division 5/2008 – PRESENT
Conducts college-level courses in the field of communication in the areas of communication, public speaking and interpersonal communication. Develops syllabi and course materials, preparing and delivering lectures, leading and moderating classroom discussions, and administering and grading examinations. Evaluates student mastery of skills and competencies required by course outcomes. Participate in program/curriculum/assessment development. Administered classes on Blackboard 6.2.
WAYNE STATE UNIVERSITY, Detroit, MI 4/2004 -5/2008
Assistant Director of Community Relations, the Office of the Vice President of Government and Community Affairs 10/2006 – 5/2008
Managed the university’s brand in the metro Detroit community. Developed and maintained ongoing strategic partnerships with community organizations and business leaders. Developed communications, marketing and public relations materials such as press releases, media alerts, public/community relations campaigns and more. Developed creative print collateral and contribute editorial content for office’s quarterly newsletter. Managed the community relations office’s Internet presence through a content management portal. Oversaw the redevelopment of the division’s website. Maintained detailed administration, brand marketing and logistics of signature events; of ensuring appropriate staffing and resources; generating sponsorships and related revenues.
Presidential Special Events Manager/Assistant Director of Commencements, Division of Development and Alumni Affairs 4/2004 – 10/2006
Oversaw and managed the department’s signature event activities such as presidential events, university-wide events such as grand openings, ribbon cuttings and dedications (over 50 events yearly). Oversaw and managed the organization’s commencement and school/college convocation ceremonies. Developed creative print collateral and contribute editorial content for the division’s alumni magazine. Developed, created, and managed the Commencement office’s web presence.
FREELANCER, Detroit, MI and Charlotte, NC 1/2002-PRESENT
Public Relations, Branding and Social Media Mgmt
Produced and managed over 25 community and public relations campaigns for clients (individuals and organizations) through consulting and training services [www.jeniferdaniels.com]. Developed and managed themedia, pr, branding and online campaign strategy and assist in preparation of position papers and statements. Set timetable for design, production and placement of all paid advertising and collateral materials.Design/prepare campaign literature materials including web copy and e-newsletters. Prepare press releases, assemble and design press kits. Featured as a spokesperson for various community organizations on the following Detroit television stations: WJBK, WDIV, WXYZ, WHPR, ESPN2; Detroit radio news stations WJR and WCHB and YouTube Live, youtube.com’s 1st Annual Live broadcast.
Clients:
Malcolm Graham for NC State Senate
Kelly Alexander for NC House
David Howard for Charlotte City Council
Joan Gist for Detroit City Council
Organizational Training
Developed several copyrighted self-development training modules for at-risk youths. Served as a paid trainer for the Anti Defamation Leaguedelivering the “A WORLD OF DIFFERENCE INSTITUTE®” anti-bias and diversity training modules to over 15 classrooms and community organizations.
Clients:
New Detroit, Inc’s Camp Enterprise
Mack Alive
InnerCity SubCenter
VARIOUS COMMUNICATIONS, EVENTS and PROGRAM MANAGEMENT POSITIONS 2000-2003
Detroit Historical Museums and Society, Detroit Institute of Arts and the Kalamazoo County Chamber of Commerce
BOARDS, COMMITTEES, PROFESSIONAL AFFILIATIONS AND HONORS
Historic Charlotte, Inc. – 3 year term expiring Aug 2012
Community Relations Committee, City of Charlotte, NC – 6 month temp term exp June 2010
Information Services and Technology Advisory Committee, Mecklenburg County – 3 year term expiring Feb 2012
Arts and Science Council of Charlotte Mecklenburg Cultural Leadership Training Program Class IV Graduate
EDUCATION, TRAINING and CERTIFICATIONS
Graduate Certificate in Technology & Communication candidate 2011,University of North Carolina, School of Journalism and Mass Communication, Chapel Hill, NC
Certificate in Nonprofit Management (Fundraising and Leadership concentration), Duke University, Continuing Studies, Durham, NC (2100 alums worldwide)
MA, Communication (Public Relations/Organizational Communication), Wayne State University, Detroit, MI
BS, Sports/Entertainment/Event Management, Johnson and Wales University, Providence, RI
American Business Women Association (ABWA) Continuing Education Credits
Professional Development courses (avg 2 per quarter) @ City of Detroit, Wayne State University and Central Piedmont Community College
Computer proficiency - Microsoft Access and Project 2007, Publisher and FrontPage; Vocus PR; Wordpress; Adobe PhotoShop, Designer, ImageReady and Pagemaker; Adobe Acrobat Professional; Raiser’s Edge; various social media tools – Flickr, Facebook, Twitter, Digg, Vimeo, etc.